The visible 5%
Brand Identity & Expression Design
Brand Identity
The visual and verbal system that expresses the strategy, built to survive contact with the real world. We design your name, mark, colours, words and the experience people have of you as one system. At Eikon, expression is not the strategy. It is the evidence of everything beneath it. No clear strategy yet? Start with a Brand Audit.
Deliverables
Key Deliverables
Brand Identity System
Logo system, colour architecture, typographic framework, verbal identity, brand guidelines and application design across all key touchpoints.
Ideal for: Teams with a clear strategy and a brand that doesn’t yet show it.
Where to begin
Five ways in.
Every engagement starts at one of these doors, depending on where your brand stands today.
Not sure which door is yours? Start with a Brand Audit, or take the Authority Scorecard.
Founders, institutions, growth-stage companies
When your ambition is bigger than your brand.
Whether you’re building a brand or rebuilding one, we start at the foundation: strategy, systems and story first, identity on top. So you’re trusted, chosen and paid what you’re worth.
Begin a strategic engagement
Ready to discuss your project with us?
Tell us where your brand stands, and where it needs to go.
Follow the work