O’datiwa O’dirorun
The people’s chant, made into a mark.
The challenge
Give the story of a governor, from the riverine creeks of Ilaje to Government House, one mark a whole state could carry.
The insight
The people had already given the brand its voice: O’datiwa O’dirorun.
The outcome
Two interlocking forms in green and gold, carried on billboards, vehicles, flags and uniforms.
At a glance
The problem
What stood in the way
Every mark begins with a story. This one begins in Ilaje: a riverine land of resilient people, rich aquatic heritage and entrepreneurial spirit, where a young boy paddled across the waterways to school.
That boy is now the Governor of Ondo State. The brief came down to three words, Resilience, Humility and Vision, and one task: give this story a mark.
The insight
How the mark was found
What we did
The system, piece by piece
The mark
A continuous cycle of vision, unity and progress.
Two interlocking forms bring people and purpose together, while the circular movement stands for continuous growth and forward momentum. Together, the mark describes a leader rooted in purpose and driven to create lasting impact.
Colour
Green for prosperity and stability. Gold for excellence and achievement. Select a colour to copy it.
Type
Aleo
Headlines, with a warm slab serif
Roboto Flex
Text and information
In the world
The brand at work.
Scroll or swipe to move through the work.
The film
The making of O’datiwa O’dirorun.
Sound on 2:26
The result
The impact, in numbers.
What changed
A name the people were already chanting, now a mark the state can own.
Three explorations tested before one was chosen: the mark that belonged to the people, not the portrait.
A complete system in green, charcoal, gold and cream, from flags to fleet.
Rooted in purpose. Driven to create lasting impact.
